Director, Direct-to-Fan (Off-Roster Catalog)

Job Description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Direct-to-Fan (Off-Roster Catalog) Reports To: SVP, Global Direct-to-Fan Services Department: Direct-to-Fan Services, Global Marketing Location: New York, NY

A little bit about our team:

The Global Direct-to-Fan Services team connects fans with catalog repertoire and builds modern fan engagement into campaigns and catalog initiatives. While working closely with WMG’s global catalog team, Global Marketing’s Audience and Fan Engagement teams, the team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value from catalog.

Your role:

Reporting to the SVP, Global Direct-To-Fan Services, the Director is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, ensuring WMG’s catalog stays at the forefront of how music and fandom evolve.

Here you’ll get to:

• Partner with senior leadership to shape and execute a global D2F strategy that puts the fan at the center of every catalog initiative.
• Advocate for a "fan-first" approach, embedding direct-to-fan mechanics into marketing plans to ensure storytelling leads to long-term engagement.
• Drive the adoption of new platforms, community models, and digital tools to keep WMG’s catalog at the cutting edge of fandom.
• Collaborate with Audience teams to move fans through the funnel, turning social media followers into active participants via direct communication and first-party data.
• Serve as a strategic advisor to global marketers, providing them with the insights and best practices needed to navigate the evolving D2F landscape.
• Define and track KPIs that measure fan growth and lifetime value, proving the impact of your strategies through clear, data-backed reporting.
• Monitor global trends in digital culture and catalog consumption to ensure our labels remain leaders in the space.

About you:

• You have 7+ years of experience in direct-to-fan, digital marketing, or fan engagement roles, preferably with a multi-market or global scope.
• You are a modern strategist who thrives at the intersection of music culture, technology, and commerce.
• You enjoy building partnerships and have a proven ability to influence senior stakeholders and cross-functional teams.
• You possess a deep understanding of fan behavior, community-building platforms, and how to use data to drive creative decision-making.
• You are highly familiar with CRM, e-commerce, and the digital tools that power the modern music industry.
• You are passionate about music history and believe in the power of fandom to sustain and grow an artist’s legacy indefinitely.

We’d love it if you also had:

• Fluency in Spanish, which is a significant plus for our global operations.
• Experience working specifically with heritage artists or legendary music catalogs.
• Enjoy experimenting with Web3, DAO, or other emerging community-governance models.

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Onsite

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Salary Range: $105,000 to $115,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

• 2026 Benefits At A Glance