Expion Health

Marketing Manager, Content & AI Enablement

Expion Health

15 days ago

Title: Marketing Manager, Content & AI EnablementLocation: Fully RemoteReports To: VP, Marketing & Communications Pharmacy benefit management is a $500B+ industry most people have never heard of — but it has a major impact on how prescription drugs are priced, accessed, and paid for. Expion Health is at the forefront of changing how that system works. We sit at the intersection of data, technology, and pharmacy economics, helping clients stay ahead of a rapidly evolving market. We are also in the middle of a company-wide AI transformation, with teams across the business rethinking how work gets done. The Role We are looking for a Marketing Manager, Content & AI Enablement to help our marketing team create stronger work faster by combining AI ingenuity with marketing fundamentals. This is not a role for someone who wants to use AI around the edges. It is for someone who wants to help build a more modern, faster, smarter marketing function from the inside. You do not need to be a professional copywriter, designer, developer, or digital media expert. But you do need to know what strong marketing looks like: clear writing, sharp messaging, smart design, audience relevance, brand consistency, and content that actually gets people to pay attention. You should already be using AI tools beyond basic experimentation. You are not just asking ChatGPT for a caption once in a while. You are using AI to draft, edit, ideate, summarize, repurpose, design, produce, test, and improve how work gets done. You are curious about what comes next: smarter prompts, reusable workflows, AI skills, agents, automations, AI-assisted video creation, presentation development, and content systems that make marketing faster and better. Most importantly, you are leaning into how AI can evolve marketing. You are not scared of new tools. You are curious, hands-on, self-directed, and excited to figure things out. What You’ll Do Enhance Creative Excellence and Marketing Content ProductionYou will use AI tools and marketing platforms to produce and improve marketing assets across touchpoints.· Create and enhance presentations, sales enablement materials, thought leadership pieces, email newsletters, press releases, social graphics, short-form videos, internal communications, campaign assets, and ad copy. · Turn raw inputs — SME interviews, transcripts, notes, outlines, webinars, research, briefs, or existing materials — into polished marketing content. · Repurpose long-form content into LinkedIn posts, sales slides, email campaigns, short videos, social graphics, newsletter content, and internal updates. · Improve existing content for clarity, structure, message strength, visual polish, brand alignment, and audience relevance. · Use AI to accelerate drafting, editing, summarization, ideation, versioning, QA, creative development, and content adaptation. · Make sure AI-assisted content is accurate, on-brand, audience-appropriate, and ready for review or publication. Build AI-Enabled Marketing WorkflowsYou will help the marketing team move beyond one-off AI use and toward practical, repeatable workflows.· Build and refine prompts, templates, workflows, and repeatable processes for common marketing needs. · Explore advanced AI use cases for marketing, including skills, agents, automations, AI-assisted landing pages, video development, presentation creation, content repurposing, and campaign testing. · Identify where AI can improve speed, quality, consistency, and scale across the marketing team. · Help document best practices for responsible AI use, including accuracy, brand voice, compliance, privacy, and quality control. · Stay current on emerging AI tools and recommend practical ways to use them in real marketing work. Support Digital Marketing and Campaign ActivationYou will support marketing efforts across content, paid promotion, SEO, and email by using platforms, tools, and AI to:· Support SEO and AI search optimization through content updates, keyword research, metadata, and performance optimization. · Assist with campaign strategy, planning, asset development, testing, launch, and optimization. · Support the creation of simple marketing dashboards or centralized views of content and campaign performance. Improve Marketing Project Management and Content OperationsYou will help make marketing work easier to create, manage, review, and reuse.· Identify opportunities to use AI or technology to improve how marketing content gets created and delivered. · Optimize project planning, timelines, workflows, and asset tracking. · Enhance collaboration, feedback, and approval processes. · Improve the organization, management, and reuse of marketing assets and finished materials. What We’re Looking For Required:· Degree in Marketing, Communications, Journalism, Digital Media, Design, Business, or a related field — or equivalent demonstrated work. · Foundational understanding of marketing principles and best practices with 1–5 years of experience or demonstrated strength in at least one of the following areas: o Brand marketing and developmento Content marketing and production (thought leadership, newsletters, press releases, content production, webinars, etc). o Sales enablement (tradeshow/industry activation and partnerships, sales materials and presentations, product marketing)o Digital marketing (SEO, SEM, paid social, Google Ads, email marketing, landing pages, campaign optimization, etc). · Good writing ability and strong editing judgment, with the ability to write clear, human copy that does not sound generic or templated. · Strong eye for content quality, message clarity, visual presentation, design, and brand fit. · Hands-on experience using AI tools as part of how you create or work. · More than beginner-level curiosity and experience with AI tools such as ChatGPT, Claude, Gemini, AI video tools, AI avatar tools, image-generation tools, or similar. · Experience using marketing, creative, or campaign tools such as LinkedIn Ads, Google Ads, PowerPoint, Canva, Adobe, CapCut, Mailchimp, SurveyMonkey, CMS platforms, project management tools, or similar. · Comfortable with turning raw inputs, loose direction, or broad marketing needs into powerful ideas, impactful content or a smart strategy. · Self-directed, resourceful, and comfortable working through ambiguity. · Willingness to experiment, learn, document, and improve how work gets done. · Strong attention to detail and project management skills Preferred:· A portfolio of relevant work · Experience with or strong interest in marketing to B2B audiences · Marketing project management, campaign coordination, content operations, or creative production. · Experience with AI-assisted presentation creation, short-form video, voiceover, avatar-based video, social graphics, landing page creation, or content repurposing· Experience building prompt libraries, reusable templates, automations, skills, agents, or structured AI workflows · Experience supporting healthcare, B2B, regulated industries, or agency environments What Success Looks Like In the first 4 months:· Develop a solid working understanding of the business, brand, audiences, solutions, and marketing priorities. · Build a clear point of view on how AI can help the marketing team work faster, smarter, and more creatively. · Identify and prioritize practical AI enablement opportunities for marketing content ideation, creation, repurposing, review, and production. · Experiment with advanced AI applications such as skills, agents, automations, and structured workflows. · Build reusable prompt libraries, templates, workflows, collaboration processes, and review steps for use across the marketing team. · Improve the quality, consistency, speed, and polish of AI-assisted marketing content. Why Expion, Why Now This role exists because marketing is changing fast, and we'd rather lead that change than react to it. You won't be asked to use AI around the edges or pilot it on a side project. You'll help rebuild how our marketing team creates, ships, and scales work — with real budget, real support, and real room to experiment. If you're already pushing past basic AI use and want an environment that will push you further, this is that seat. The tools are new, the playbook is being written, and you'll help write it. Our values say it best: Build boldly, improve relentlessly. If that resonates with how you want to work, we want to talk. Benefits & Perks · 100% remote – work anywhere in the US· Medical, dental & vision insurance· HSA & FSA options· Access to GLP-1 weight loss program· Short & long-term disability· Life Insurance and AD&D· 401(k) with company match· Paid Time Off· Phone & internet allowance· Town halls & direct access to executive leadership· A company that is genuinely investing in AI – and in you! Expion Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Business Transformation Lead

Expion Health

17 days ago

Title: Business Transformation Lead Location: Fully Remote Reports To: President, Service & Growth Expion Health is building the future of pharmacy economics. As architects of prescription economics, we design how pharmacy value is created, aligning cost, clinical decisions, and performance into one accountable system that moves beyond rebates. We help organizations stay ahead of pharmacy market change with clear insight, bold thinking, and strategies built for what's next-leading the next era of prescription economics. The Role As our Business Transformation Lead, you'll be the architect and driver of how we embed AI into the way every team in our company works. This isn't a slide-deck strategy role. You'll be on the ground with department leaders, identifying real workflow opportunities, turning them into real solutions, and building the internal capability that makes the transformation stick. You'll lead our AI Champions program, partner directly with executive leadership, and own the roadmap that takes Expion Health from an organization that uses AI tools to one that runs on AI intelligence. If you've spent time figuring out how to make AI work in the real world - not just in theory - and you want to do it at a company that's fast, innovative, and genuinely committed to this, this role was built for you. What You'll Own Drive Transformation (65%) Own the AI transformation roadmap end-to-end - from strategy to execution - and keep it moving in a fast-paced environment Run discovery sessions with department leaders across Sales, Client Management, Clinical, Finance, Operations, IT, and Trade to surface high-impact AI opportunities Design and lead our AI Champions program - recruiting, training, and developing a network of department-level AI advocates across the organization Build and deliver role-based AI learning pathways tailored to the specific needs of each department Partner with the executive team to ensure AI initiatives are prioritized, resourced, and connected to business outcomes Coordinate with IT and your AI Solutions Builders on initiatives that grow beyond departmental scope into broader technical implementations Track and communicate progress against transformation milestones - keeping leadership informed and the organization energized Build Capability & Culture (20%) Champion a culture of curiosity, experimentation, and continuous improvement around AI - modeling the behavior you want to see Develop internal AI literacy programs and educational resources that meet people where they are, regardless of technical background Stay ahead of the AI landscape - tools, techniques, best practices - and bring relevant insights back to the organization Help define and maintain Expion's AI Use Policy and governance framework in partnership with Legal and IT Align & Influence (15%) Serve as a trusted advisor to executive leadership on AI transformation strategy, priorities, and investment decisions Build strong cross-functional relationships that make change feel collaborative, not imposed Represent the AI transformation initiative at company-wide events, including Town Halls and monthly Spark sessions What We're Looking For Required: 5+ years of experience in business transformation, change management, operations leadership, or strategic consulting - with meaningful hands-on experience applying AI in real workflows Proven ability to sit with a department leader, understand their world, and identify where AI can genuinely help - not just where it's interesting Experience designing and facilitating training programs or capability-building initiatives for non-technical audiences Fluent in modern AI tools - including LLMs like Claude and ChatGPT, Microsoft Copilot, and no-code automation platforms - and opinionated about how to use them well Strong communicator with the presence and credibility to influence executive stakeholders and earn trust on the front line simultaneously Comfortable with ambiguity, fast pace, and building structure in environments that don't have all the answers yet Collaborative by nature - you get energy from making other people successful, not from being the smartest person in the room Experience working cross-functionally in lean, startup-like, or high-growth environments Preferred: Experience in healthcare, health plans, pharmacy, or adjacent regulated industries Background in management consulting, organizational design, or enterprise change management Familiarity with prompt engineering, workflow automation tools (e.g., Zapier, Make, Power Automate), and API-level AI integrations Experience building or scaling internal communities of practice or innovation programs Understanding of data infrastructure concepts and how data readiness affects AI capability Why Expion, Why Now Expion Health isn't figuring out whether to invest in AI. We've decided - and we're moving. You'll have full executive alignment, a passionate team, an innovative culture, and real organizational commitment behind you. You won't be fighting for resources or convincing skeptics. You'll be building. This role sits at the center of Expion's transformation - reporting directly to our President and working across every function in the company. You'll lead a team of two AI Solutions Builders and an enterprise-wide network of AI Champions, with the mandate and the runway to make this real. Our values say it best: Build boldly, improve relentlessly. If that resonates with how you want to work, we want to talk. Benefits & Perks 100% remote – work anywhere in the US Medical, dental & vision insurance HSA & FSA options Access to GLP-1 weight loss program Short & long-term disability Life Insurance and AD&D 401(k) with company match Paid Time Off Phone & internet allowance Town halls & direct access to executive leadership A company that is genuinely investing in AI – and in you! Expion Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.