Silo Finance

Marketing Manager

Silo Finance

28 days ago

## About Silo Finance Silo Finance is a decentralized, non-custodial lending protocol building the next evolution of onchain credit markets. With Silo v3 launching in Q1 2026, we're introducing a new approach to lending that fundamentally rethinks how risk, capital efficiency, and market design work in DeFi. This next version is a major step forward for the protocol and the broader DeFi ecosystem. We're entering a phase where clear positioning, strong execution, and sharp communication matter more than ever—and that's where this role comes in. We're looking for a hands-on **Marketing Manager** to help shape how Silo v3 is introduced to the market and to play a key role in growing it. ## Role Overview As **Marketing Manager**, you will be responsible for planning, executing, and optimizing all marketing activities at Silo Finance. You'll operate across paid and organic channels, manage social presence, support a constant stream of launches, and drive measurable growth across the EVM DeFi ecosystem. This role is ideal for someone who thrives in fast-moving crypto environments and is comfortable owning outcomes. ## Responsibilities ### Marketing Operations - Own and execute the full marketing roadmap, from planning to delivery - Manage day-to-day marketing operations across campaigns, launches, and ongoing initiatives - Coordinate with BD and growth to align marketing with protocol updates and releases - Track performance metrics, analyze results, and iterate quickly ### Campaign Execution - Plan and run paid and organic campaigns across relevant crypto channels - Experiment with growth loops, partnerships, and ecosystem campaigns - Oversee content distribution across multiple platforms ### Social Media & Community Presence - Own all social media channels (X/Twitter, Discord, Telegram, etc.) - Communicate brand positioning, protocol updates, and tactical campaigns clearly and consistently - Drive engagement through threads, announcements, campaigns, and collaborations - Ensure messaging resonates with DeFi-native users and reflects market context ### Brand & Positioning - Maintain a clear and consistent brand voice across all channels - Translate complex DeFi concepts into understandable, compelling narratives - Support reputation management and thought leadership in the DeFi space ## Requirements - Proven experience running hands-on marketing operations (crypto, Web3, or high-growth tech preferred) - Strong experience managing paid and organic marketing campaigns - Deep understanding of social media marketing, especially X/Twitter - DeFi experience is a major plus - Active DeFi user (you use protocols, wallets, onchain tools) - Fluent in English (written and spoken) - Comfortable working independently and owning execution - Based in or aligned with EU or North American time zones ## Nice to Have - Previous experience marketing DeFi protocols, infrastructure, or onchain products - Familiarity with analytics tools - Experience working with remote-first teams ## What We Offer - High ownership and autonomy - Work directly on a core DeFi protocol with real users and real capital - Remote-first environment - Competitive compensation (base + token allocation) When applying, mention the word **CANDYSHOP** to show you read the job post completely.