ZIGCHAIN

SEO Growth Lead

ZIGCHAIN

18 days ago

## About Zignaly Zignaly is a digital investing platform focused on building smart, long‑term multi‑asset portfolios. We are evolving beyond traditional crypto positioning and building a strong organic acquisition engine powered by data, structured content systems, and technical SEO excellence. We are looking for a **Senior SEO & Content Manager** who will own organic growth performance end‑to‑end—from keyword strategy to content optimization, publication, technical implementation, and continuous improvement. ## Role Mission Own and scale Zignaly’s organic growth engine, building an acquisition channel that grows consistently over time and is designed to become one of our strongest drivers of customer growth within the next two years. We are not starting from zero, but we are building for scale. This is a leadership role. You will define standards, guide writers, collaborate cross-functionally, and progressively structure the organic function with long-term impact in mind. This role combines: - Strategic SEO leadership - Content system ownership - Technical SEO execution - Team guidance and cross-functional coordination - Data-driven performance accountability Primary content language: English (competitive English-speaking SERPs), with potential future expansion into additional markets. You will not necessarily write most of the content, but you will be fully responsible for its SEO performance and structural quality. Content may be produced by internal writers, freelance contributors, or external partners. Regardless of who writes it, you own: - The keyword targeting and search intent definition - The content brief and structure guidance - The final SEO optimization layer - The publishing and CMS configuration - The performance monitoring and refresh decisions This is not a copywriting role. It is an SEO ownership role with operational CMS responsibility. ## Core Responsibilities ### 1. SEO Strategy & Roadmap - Develop and maintain Zignaly’s SEO strategy aligned with business goals - Define keyword clusters, topic maps, and search intent frameworks - Prioritize opportunities based on traffic, competition, and conversion potential - Stay ahead of algorithm updates and industry shifts ### 2. Content Flywheel Ownership - Own the SEO layer of our Content Flywheel - Define content briefs, keyword targets, and search intent before writing begins - Coordinate with writers (internal or external) - Perform final SEO optimization before publication - Publish and QA content directly inside the CMS - Implement internal linking strategy across clusters - Add structured data (schema), metadata, and technical configurations - Continuously identify update opportunities based on performance data - Define refresh cycles and content decay monitoring You are responsible for ensuring each article: - Targets a clear search intent - Is structurally aligned with its keyword cluster - Is internally linked within a strategic architecture - Includes appropriate structured data (schema) - Supports measurable conversion goals ### 3. Performance & Revenue Accountability - Own organic traffic growth targets - Analyze dashboard data including: - Traffic by article and category - Assisted conversions - Direct conversions - Funnel contribution - Make optimization decisions based on measurable business impact - Report insights and recommend actions You are responsible not just for rankings but for business outcomes from SEO. ### 4. Technical SEO Execution - Ensure on-page and technical SEO best practices are implemented - Work directly in the CMS to implement: - Internal & external linking - Structured data / schema - Meta tags and structured markup - Canonicals and indexing rules - Collaborate with developers when advanced technical implementation is required - Identify and resolve crawl, indexing, and performance issues - Strengthen Zignaly’s entity structure and semantic footprint across the web ### 5. Programmatic SEO Execution - Execute and scale programmatic SEO initiatives - Coordinate with external specialists when needed - Define requirements for: - Templates - Widgets - API integrations - Dynamic content generation - Work with developers to deploy scalable search pages Expert-level experience in programmatic SEO is not mandatory, but ownership and execution capability are. ### 6. AI-Driven Search & Authority Building - Develop strategies to increase Zignaly’s visibility in AI-powered search environments (LLMs, generative search, answer engines) - Strengthen brand authority through structured content, citations, and entity optimization - Expand beyond traditional linkbuilding toward brand-level authority signals and high-quality mentions - Monitor how Zignaly appears in AI-generated responses and adjust strategy accordingly ### 7. Leadership & Cross-Functional Collaboration - Lead the SEO direction of the content team - Define content standards, briefs, and optimization frameworks - Review and approve content from an SEO perspective - Train writers and collaborators on SEO best practices - Collaborate with product, marketing, and development teams on structural improvements - Influence roadmap decisions that impact organic growth - Build processes that scale the organic engine over time ## Domains of Ownership - SEO Strategy - Keyword Research & Clustering - Content Optimization - Technical SEO - Link & Authority Strategy (including AI-driven search visibility) - SEO Tools & Analytics - Programmatic SEO Execution - Entity & Brand Presence in AI Search Environments ### Success Metrics - Growth in qualified organic traffic - Expansion of topical authority across priority clusters - Increased share of search within target investment categories - Organic contribution to customer acquisition - Visibility in AI-driven search environments and strong brand authority signals - Technical SEO health and crawl efficiency ## Profile We’re Looking For - 5+ years in SEO with proven impact in scaling organic channels - Experience operating in startup or scale-up environments - Strong technical SEO understanding - Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - Experience leading writers or content teams (directly or indirectly) - Comfortable working hands-on inside CMS environments - Strong sense of ownership and decision-making autonomy - Data-driven mindset (comfortable with dashboards & performance analysis) - Ability to translate business goals into structured organic growth plans **Bonus:** - Experience in fintech or investing - Experience with programmatic SEO - Experience scaling content systems ### Why This Role Is Unique This is not a maintenance SEO role. Under this role you will: - Build an organic acquisition channel designed for long-term, steady growth - Have full visibility into business impact through advanced dashboards and funnel data

Senior Brand & Design Systems Lead

ZIGCHAIN

85 days ago

## About ZIGChain ZIGChain is a Layer 1 blockchain focused on unlocking financial opportunities for everyone, regardless of income, location, or level of technical knowledge. We operate in a fast-paced, globally distributed environment where clarity, ownership, and adaptability are essential. In this regulated, reputation-sensitive space, how we present ourselves visually is as critical as the technology we build. ## The Opportunity ZIGChain is seeking a senior, systems-minded designer to build the engine for our entire brand and visual production infrastructure. This is a foundational, high-impact individual contributor role for someone who wants to own and evolve a scalable design infrastructure from the ground up—one that enables high-volume visual production of brand assets, images, banners, and infographics through structure, not personal throughput. This is not a traditional design role. You will build the automated, scalable system that runs our entire visual production operation. You will architect reusable design systems grounded in real production usage, not theoretical frameworks. You will personally operate the system in its early stages, then evolve it to be self-sustaining. Most importantly, you will encode brand standards directly into the system itself, eliminating the need for manual policing and enabling predictable quality and speed without continuous manual intervention. The system you build will be designed to scale across multiple brands within our ecosystem (such as Zignaly), allowing future brands to leverage the same foundational architecture. This is a role for a builder who is ready to move beyond traditional design execution and create a force-multiplier for the entire organization. If you are driven by creating leverage, building resilient systems, and operating at the intersection of design and AI, this is your opportunity to define what the future of a design organization looks like. ## What You'll Achieve We believe in outcomes over tasks. Here's what you'll be accountable for delivering: 1. **Phase 1: Foundation & Architecture.** You will conduct a full audit of our existing visual assets and production workflows. You will deliver the v1 architecture for a modular, scalable design system and begin hands-on implementation of core components, templates, standards, and documentation. You will establish the initial AI-assisted workflows for high-volume visual asset production (images, banners, infographics, brand materials), designed with an AI-first mindset from day one—treating AI as a core production layer, not a future experiment. These workflows will be repeatable and focused on leverage, consistency, and scalability, not isolated task acceleration. 2. **Phase 2: System-in-Production & Operational Maturity.** The design system will be live and serve real production needs. You will have automated at least two major visual production streams (e.g., social media assets, marketing materials), measurably reducing the marginal effort per asset. You will be the primary operator, personally ensuring the quality and reliability of the output. Brand governance will begin to be encoded into the system itself, reducing reliance on manual oversight. The system demonstrates predictable output quality and speed. 3. **Phase 3: Scaled Operations & Self-Service.** The system will be the undisputed source of truth for all visual assets. Other teams will begin to self-serve from your system without degrading quality. You will have established clear metrics demonstrating increased production volume with stable (or improved) quality. Design will be recognized as a key strategic enabler and multiplier for the organization, not a bottleneck. You will remain accountable for output quality, reliability, and continuous improvement, evolving the system based on data and user feedback. ## This Role is For You If... You have a proven track record as a senior individual contributor with demonstrable experience building design systems that scale beyond your own personal execution. You are a systems thinker by nature, you instinctively look for ways to reduce manual work, eliminate inconsistencies, and build for the long term. You prioritize long-term clarity over short-term aesthetics and value clarity over visual noise. You have hands-on, in-production experience with AI creative tools and are pragmatic about how to integrate them into real-world workflows for leverage, not just novelty. You are an expert in your craft, with mastery of modern design tools like Figma, but your true passion lies in building the factory, not just the car. You thrive on scalability over manual craftsmanship and systems thinking over hero work. You are comfortable operating autonomously while imposing structure and long-term direction. You are comfortable with ambiguity and have a demonstrated ability to create structure and provide direction in a fast-moving, remote environment. You prefer owning outcomes over delegating tasks, and you lead through expertise and influence, not through a formal management title. ## Key Outcomes & Success Metrics - **System Adoption Rate**: Percentage of new visual assets created using the design system. - **Marginal Effort Reduction**: Demonstrable decrease in time/effort required to produce a standard set of visual assets over time. - **Production Throughput**: Increase in the volume of assets produced per quarter with a stable or reduced error rate. - **Brand Consistency Score**: A qualitative and quantitative measure of visual consistency and credibility across all public-facing channels in our regulated, reputation-sensitive environment. - **Time-to-Market**: Reduction in the time it takes for other teams to go from request to final visual asset. - **System Autonomy**: Reduction in the need for manual intervention or oversight in the production workflow. ## Required Skills & Experience - **5+ years of hands-on design experience** in marketing, brand, product, or similar disciplines, with a proven track record of shipping work at scale. - **Demonstrated expertise with AI-assisted design tools** in production environments (Midjourney, DALL·E, Firefly, Runway, Figma AI, or equivalent). You should have real experience integrating these into workflows, not just experimenting. - **Expert-level proficiency in design tools** such as Figma, Adobe Suite, or equivalent. You should be able to build systems, not just create individual assets. - **Proven ability to systematize creative work**—building and maintaining design templates, component libraries, reusable workflows, and documentation that others can follow. - **Experience designing systems and workflows that absorb high-volume production** while maintaining quality and consistency. You understand how to scale output without sacrificing standards. - **Strong visual judgment and meticulous attention to detail.** You have an eye for clarity, consistency, and brand integrity. - **Comfortable working autonomously in a remote environment.** You take ownership of your work and don't need constant direction. ## Nice to Have - **Experience in tech, Web3, SaaS, or fast-growing startups.** You understand the pace and constraints of these environments. - **Familiarity with brand systems and scalable design frameworks.** You've either built or worked within systems designed for scale.