Senior Brand Designer, Special Projects

Location: Hong Kong, Hong Kong SAR
Department: Marketing – Brand Marketing
Commitment: Full-time
Workplace Type: Hybrid

About the Role

As a Senior Brand Designer, Special Projects, you will work on the most important projects across the company — from new brand identities to flagship campaigns and confidential work.

Reporting directly to the SVP, Executive Creative Director, you will operate in close partnership on these high-priority creative initiatives.

You will be trusted to operate independently, originate ideas, and deliver work with a level of craft and conviction that reduces the need for senior intervention. The expectation is not just execution but also judgment, taste, and originality.

For the right candidates, this is an opportunity to define and deliver some of the most visible and ambitious design work in the category while doing the best work of your career.

Responsibilities

• Lead design on high-impact, high-visibility brand projects
• Originate and evolve visual identities across products, partnerships, and platforms
• Deliver work across identity, editorial, print, packaging, presentation, and spatial design
• Contribute to flagship and confidential initiatives with Crypto.com, ai.com, og.com, and global partnerships (e.g. F1, UFC, UEFA, Crypto.com Arena)
• Present and defend design decisions with clarity and confidence
• Set a higher bar for craft, consistency, and visual quality across the team

Requirements

• 6+ years in graphic / brand design
• Portfolio demonstrating high-quality, original work
• Crypto knowledge required
• Strong interest in finance, technology, and culture-driven brands
• Mastery of typography, layout, and composition
• Strong experience in identity design (logos, systems, brand architecture)
• Deep understanding of graphic design fundamentals (grids, editorial thinking, print)
• Exceptional taste and visual judgment
• A portfolio of original, high-quality work that stands apart from industry norms
• Ability to articulate and defend design thinking
• Comfortable working independently with minimal oversight
• AI-enabled, not AI-dependent
• Expert in Adobe Creative Suite, Figma
• Familiar with AI tools (e.g., Midjourney, Runway, ChatGPT, Nanobanana, Higgsfield, etc.)

Nice to Have

• Motion or digital design sensibility
• Experience applying design across campaigns, social, and spatial environments
• Image-making capabilities (photography, AI, or art direction)
• Strong awareness of contemporary visual culture

Closing Note

If you see design as content, this role is not for you.
If you see it as craft — we should talk.

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.

Apply for this job

When applying, mention the word CANDYSHOP to show you read the job post completely.