Sherlock

Growth Marketer

Sherlock

10 days ago

## Remote (US-focused hours) | Individual Contributor | $100k–$125k Base (+ Equity) https://sherlock.xyz/ ### About Sherlock Sherlock is a complete lifecycle security provider for Web3 protocol teams. We support teams across their full lifecycle - from pre-deployment through post-launch coverage - so they can build and scale with confidence. A major focus of our expansion is **Sherlock AI**, a pivotal product we’re investing in heavily as we grow our platform and go-to-market. Sherlock is a remote-first organization. ### The Role We’re hiring a **Growth Marketer** to help expand our marketing motion across acquisition, content, creative, and narrative. This is a hands-on, collaborative role at the intersection of **Web3 and AI**, with direct exposure to product direction and GTM execution. This role is built for someone with a high sense of personal urgency who wants to learn fast and grow quickly. You’ll ship a lot, get direct feedback, and build tangible range across content, distribution, performance marketing, and product messaging. If you want a slow environment, a long ramp, or a lot of structure handed to you, this won’t be the right fit. ### What You’ll Do - Own content production and distribution across long-form pieces, case studies, website copy, and repurposed social assets - Run social execution: planning, writing, publishing, and iteration across core channels (partnership marketing emphasis) - Partner tightly with design to ship creatives quickly (Figma-fluent collaboration) - Contribute to product marketing by translating product capabilities (especially Sherlock AI) into clear messaging, pages, and launch assets - Stay close to the buyer narrative by joining GTM focus sessions and using that context to improve messaging and content - Support BD with practical assets used in active conversations (one-pagers, case studies, talk tracks, and deal collateral) - Own performance marketing execution: campaign setup, targeting, creative testing, landing page alignment, conversion tracking, and iteration loops based on results (Paid advertising exp is a big plus) ### What Success Looks Like (First 90–180 Days) - Qualified inbound leads and marketing-sourced pipeline increase month over month (more contact requests / submissions that fit the ICP) - Website traffic / rankings improves month over month (especially to high-intent pages), with conversion rates improving across key paths through ongoing testing and refinement. - Paid advertising + amplification are live and repeatable: ICP-focused targeting is dialed, creative and landing pages iterate weekly. - Long-form content ships regularly and is repurposed into social, website, and sales assets that drive traffic and support pipeline. - A consistent publishing and distribution cadence runs week over week, with planning, writing, publishing, and iteration happening without stalling. - Output stays high, quality stays high, and projects move from idea to shipped without dragging. ### Who You Are - You have 3-5 years of experience in B2B tech growth marketing, content led growth, demand gen, or performance marketing - You have performance / acquisition marketing experience; campaign structure, targeting, testing, and optimization - You write well and have strong editorial judgment - you can take a rough idea to publishable output - You move with urgency, follow through, and communicate clearly when something is blocked - You’re comfortable owning work end-to-end and don’t need a daily task list to be productive - You like fast feedback loops and high standards, and you take pride in the quality of what you ship - You can collaborate tightly with design and GTM teams and keep projects moving - Web3 experience is a strong plus, not required; interest in the space and comfort marketing to technical buyers matters more ### Growth Path This is an IC role with meaningful runway. Strong performance can grow into a Growth Lead / Growth Marketing Manager role as scope expands across acquisition programs and larger launches. ### How to Apply Apply here and/or: Email **alec.novella@sherlock.xyz** with: - **Resume** (PDF preferred) - **Executive summary (3–5 sentences)** on who you are and why you’re a fit for this role - **2–5 marketing deliverables you’re proud of** (links or attachments) - include a short note for each explaining what it is, what your role was, and why you chose to include it Telegram outreach is also an option: Message @Alec_nov **Contact:** Alec Novella, Head of Marketing *When applying, mention the word CANDYSHOP to show you read the job post completely.*