Content & Social Media Lead

Location

New York (Office)

Compensation

$100K - $140K

As the leading accelerator for crypto founders, we have backed over 300 startups since 2020—including industry leaders like Rain, Synthetix, and Pendle—now collectively valued at over $10B. We are looking for a Content & Social Media Lead to take over our digital presence and content engine with one primary mission: driving high-quality applications from the next generation of visionary founders.

Reporting directly to our co-founder, you will be the voice of the organization. You won't just be "posting"; you'll be turning raw material—founder wins, cohort data, and community memes—into a high-growth distribution machine.

In this role, you will move fast, experiment often, and own the narrative.

Responsibilities

• Platform Ownership: Managing our presence on X and LinkedIn, including voice, cadence, and growth strategy
• Content Creation: Transforming internal data, stories, and "Good Game" content into high-performing threads, clips, and short-form video
• High-Leverage Copywriting: Writing and refining copy for our website, lifecycle emails, event communications, and DAO updates
• Systems Management: Running a streamlined content calendar with clear pillars and repurposing workflows, managing contractors as needed
• Data-Driven Iteration: Tracking intent signals (DMs, application starts) and doubling down on what works

What Success Looks Like in Your First 90 Days

1. A consistent weekly cadence on social platforms with repeatable, high-engagement formats
2. A measurable lift in inbound signals and "heard about us via social" attributions
3. A content pipeline that runs autonomously without constant partner oversight

Requirements

We are looking for a high-agency operator who lives and breathes the space. This is not a role for "corporate" marketers; we need a real participant.

• Crypto-Native: You understand the culture, the tech, and the language. You can write like an insider
• Exceptional Writer: You have a "taste" for what is sharp, crisp, and high-clarity. You know how to avoid "cringe" while taking calculated risks
• High Agency: You don't wait for a brief. You find the story, pull the thread, and ship
• AI Proficient: You use modern AI tools to move 10x faster without ever letting the output sound robotic
• Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble
• Location: Ability to work on-site in NYC

Bonus Points

• A strong creative network in NYC (video, photo, editing)
• 5-10 links to original content (threads, essays, or landing pages) that show a unique voice
• Experience in content-heavy roles at top protocols, funds, or high-growth startups

Benefits

Joining our team means sitting at the absolute center of the crypto and AI founder ecosystem.

• Competitive Compensation: $100k-$140k base salary + 0.1%-0.2% equity (depending on experience)
• High-Impact Environment: Work in a small, high-trust team alongside alumni from Meta, Coinbase, and YC
• Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin
• Career Acceleration: Your work will directly shape how the next generation of founders discovers our ecosystem

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Application Note: Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility: At MLabs, we are committed to offering equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and provide information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format, please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

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