Creator Growth Lead - Miami at Arena Entertainment

About Arena

Arena is a digital entertainment company building platforms people genuinely love. Since 2021, our portfolio has grown to include MetaWin, WOW Vegas, BetZoo Media, Hit.com, and Rolla, with further brands in development. Our teams operate across London, Malta, Gibraltar, and Miami.

We move fast, back bold ideas, and use data and technology to make smarter decisions at every level of the business. We are not constrained by legacy systems or conventional thinking, and the same is true of how we approach growth.

The Opportunity

Arena is building its creator, streamer, and community engine across its casino and prediction markets brands, starting with MetaWin and Hit.com with more to follow. Miami is a key market and this role is at the front line of that expansion.

This is not a social media management role. It is not a brand strategy role. It is a hands-on, execution-focused operator position for someone who lives at the intersection of creator culture, casino entertainment, and performance marketing. The person we hire will measure success in first-time depositors, wager volume, and community momentum — not likes and impressions.

You will own the full creator growth stack across the Arena portfolio: sourcing and signing creators, running streamer campaigns, managing Discord activations, developing content strategy, and building the pipeline that turns creator-led attention into measurable player acquisition and retention across multiple brands.

What You Will Own

Creator Acquisition and Pipeline

Build and maintain a weekly pipeline of streamers, KOLs, micro-influencers, meme pages, Discord owners, gambling creators, and Miami creator personalities.
Recruitment happens across X, Instagram, Telegram, Kick, Twitch, YouTube, LinkedIn, Discord, and direct outreach.
Keep a live target list with outreach status, audience quality, proposed deal structure, expected cost, and commercial rationale for every prospect.
Build lasting creator relationships that go beyond transactional campaign deals.

Streamer and KOL Campaigns

Design and run CPA, rev-share, hybrid, and fixed-fee campaign structures for creators across the Arena brand portfolio.
Test and optimise deal types based on performance data.
Manage streamer races, content bounties, deposit-code campaigns, creator leaderboards, and affiliate competitions that drive measurable acquisition.
Manage creator budgets with discipline: scale spend decisively when performance is proven and hold back when it is not.
Track and report on creator performance across FTDs, CPA, NGR, wager volume, and retention contribution per creator and campaign.

Content Engine

Develop short-form content ideas: clips, memes, hooks, thumbnails, leaderboard drama, winner content, and behind-the-scenes moments that travel organically across platforms.
Coordinate clippers, editors, streamers, and internal social publishing to maintain high-velocity content output across MetaWin, Hit.com, and other Arena brands.
Understand why specific formats perform and use data to iterate fast.
Brief and direct content creators clearly, maintaining each brand's voice while giving creators the creative freedom that makes content authentic.

Discord and Community Activations

Own Arena's Discord presence across relevant brands.
Build recurring community energy through activations, giveaways, raids, AMAs, competitions, drops, and leaderboard moments.
The goal is a community that feels alive and engaged — not a channel for announcements.
Coordinate with support and compliance teams to keep activations controlled and on-brand.

Paid-Content Creator Strategy

Use paid-content creators intelligently as hosts, referrers, community personalities, and campaign faces.
Understand creator monetisation, audience behaviour, and content conversion.
Bring strategic thinking to this channel rather than defaulting to cheap, off-brand executions.

What We Are Looking For

Essentials

Proven track record in creator marketing, KOL growth, streamer partnerships, or community-led acquisition with results you can speak to in commercial terms.
Deeply native across TikTok, Instagram Reels, X, Discord, Telegram, Kick, Twitch, and YouTube Shorts — understanding each platform's culture and creator ecosystem, not just its features.
Think in FTDs, CPA, NGR, and wager volume — track and report on performance with the same rigour you apply to execution.
Strong social copywriting is essential — know how to write for creators, captions, community posts, and campaign hooks that actually land.
Understand clipping strategy: what makes a moment worth cutting, how to brief a clipper, and how clips travel across platforms.
Direct experience negotiating and managing creator deals from outreach through to delivery and performance review.
Manage budgets with real discipline — scaling spend when performance justifies it and pulling back when it does not.
Genuine comfort with casino, gambling, affiliate marketing, and creator monetisation culture.
Sharp awareness of trends before they peak.
Ability to move fast and turn things around without losing quality.
Miami-based presence or genuine commitment to relocate is essential.

Strong Plus Factors

Video editing skills in CapCut or similar.
OBS or streaming platform knowledge.
Background in crypto casino or sportsbook experience.
Token or KOL campaign experience in Web3 environments.
An existing Miami nightlife or events network.
Spanish language ability or a LatAm creator network.
Experience at a paid-content creator management agency.
Familiarity with paid social.

Who You Are

You are extremely online — not as a lifestyle, but as a professional advantage.
You are an operator, not a strategist. You make things happen.
You are direct, fast, and accountable.
You bring solutions rather than problems and hold yourself to a commercial standard.

This role is probably not for you if:

You measure success primarily in impressions or follower growth.
You prefer structured corporate environments.
You have only worked in polished agency environments without direct creator relationships.
You need detailed sign-off chains before you can start moving.

What We Offer

Arena offers:

A competitive salary commensurate with experience.
Performance incentives tied directly to creator acquisition and campaign outcomes.
Full ownership of the creator and community growth engine across our brand portfolio in one of the most exciting markets in the world.
A fast-moving, high-trust team based in Miami at the front line of Arena's US expansion.
Access to the tools, platforms, and autonomy to build something significant.

When applying, mention the word CANDYSHOP to show you read the job post completely.

Creator Growth Lead - Miami