General Manager, Frame

<p></p><div><div><div style="display:none;" src="https://embedded-media.ashbyhq.com/embed/2c6a349a-d500-43a3-af94-2f67578803ac/fa253188-0d5a-457c-aacf-360c49155c03"></div></div></div><p></p><h4><strong>Overview</strong></h4><p>Elite financial planning doesn't scale. The best advisors in the world can serve ~50-100 households. We're fixing that by turning financial logic into code at <strong>Frame</strong>.</p><p>When we're done, the financial planning advice we'll provide won't just be static advice delivered once a quarter. It will execute, perform, and action personalized advice to each customer in a way that is simply not possible with legacy financial planning.</p><p></p><h4><strong>Why now?</strong></h4><p>The CFP profession is getting <em>completely</em> reshaped by AI. Not in 10 years. This year.</p><p>We're building at Frame (inside CoinTracker, $100M raised, partners include Coinbase, TurboTax, H&amp;R Block) to serve the millions of Americans stuck in the gap: too wealthy for roboadvisors, not wealthy enough for $500K minimums and 1% AUM fees.</p><p>Frame is an independent product incubated within the same parent company as CoinTracker, with the autonomy of an early-stage startup and the backing of a proven industry-leading crypto tax and accounting platform.</p><p></p><h4><strong>Your mission</strong></h4><p>Enable world-class financial and tax planning for everyone.</p><p></p><h4>tl;dr</h4><p>You’ll run a startup within a startup, managing a small, highly motivated team towards product-market fit for an AI-powered financial planning and tax product.</p><p></p><h4>Your one-year outcomes</h4><ol> <li><p><strong>Product-market fit:</strong> Hundreds of paying customers with NPS 70+ and strong organic word-of-mouth growth</p></li> <li><p><strong>AI autonomy:</strong> AI agent independently handles 80%+ of user queries without human intervention, with zero critical hallucinations</p></li> <li><p><strong>Team:</strong> Small, high-performing team that ships fast and owns outcomes</p></li> <li><p><strong>Category leadership:</strong> Frame is the recognized leading AI-native financial planning product for tech-forward Americans</p></li> </ol><p></p><h4><strong>What you will do</strong></h4><p>As the Frame Lead, you will run Frame as a general manager — owning the business end-to-end and reporting directly to our CEO.</p><ul> <li><p><strong>Product:</strong> Own the roadmap and drive toward product-market fit. Talk to customers daily. Decide what to build, what to cut, and what to test</p></li> <li><p><strong>Leadership:</strong> Manage the existing team (2 AI engineers, 1 CPA, 1 CFP). Hire and scale the team. Set operating cadence, culture, and accountability</p></li> <li><p><strong>Growth:</strong> Own customer acquisition strategy. Build and iterate on growth motions: product-led growth, content, social, network, and partnerships. Own pricing and packaging</p></li> <li><p><strong>AI product development:</strong> Work with engineers to improve AI agent quality, reduce human-in-the-loop dependency, and prevent hallucinations in financial advice</p></li> <li><p><strong>Business operations:</strong> Own the Frame P&amp;L; set goals, track metrics, and report to the CEO. Make resource allocation and investment decisions</p></li> <li><p><strong>Customer experience:</strong> Own NPS, retention, and support quality. Ensure every customer feels like they have a world-class financial planning experience</p></li> </ul><p></p><h4>What we look for</h4><h4><strong>Role-agnostic</strong></h4><ul> <li><p><strong>Impact:</strong> Demonstrated ability to drive outsized business impact</p></li> <li><p><strong>Mission alignment:</strong> Hungry and motivated about giving everyone access to world-class financial planning through AI</p></li> <li><p><strong>Trust:</strong> Say what you believe. Do what you say</p></li> <li><p><strong>Communication:</strong> Able to clearly talk about the details and also zoom out to the bigger picture</p></li> </ul><h4><strong>Role-specific</strong></h4><ul> <li><p><strong>People leadership &amp; culture:</strong> Has built and led a small, high-performing cross-functional team. Low ego, high trust</p></li> <li><p><strong>Product vision &amp; 0→1 execution:</strong> Has taken something from nothing to paying customers. Knows how to find product-market fit</p></li> <li><p><strong>AI native:</strong> Deep fluency with AI tools and AI product development. Understands what AI can and can't do today</p></li> <li><p><strong>Business ownership &amp; GTM:</strong> Has owned revenue, growth, or P&amp;L for a product or business. Thinks like a business owner</p></li> </ul><h4><strong>Must have</strong></h4><ul> <li><p>Founder or early employee at a startup, with hands-on experience building a product and growing a business</p></li> <li><p>Demonstrated 0→1 and 1→n product chops</p></li> <li><p>People leadership across functions (doesn't need to be a large team, but needs to span engineering, operations, or similar)</p></li> <li><p>High agency, low ego, builder mindset</p></li> <li><p>Strong AI fluency</p></li> </ul><p></p><h4><strong>Nice to have</strong></h4><ul> <li><p>Fintech or financial planning domain experience</p></li> <li><p>Technical or AI/ML background</p></li> <li><p>Consumer product experience</p></li> <li><p>Experience with product-led or content-driven growth</p></li> <li><p>Based in the San Francisco Bay Area</p></li> </ul><p></p><h4><strong>Why join Frame now?</strong></h4><ul> <li><p><strong>Ownership:</strong> run an entire business as general manager, reporting directly to the CEO. Product, growth, hiring, P&amp;L — it's all yours</p></li> <li><p><strong>Upside:</strong> meaningful equity in a venture-backed company (Accel/YC, $100M+ funded) at the ground floor of a new product line</p></li> <li><p><strong>Impact:</strong> build the category-defining AI financial planner. Help hundreds and eventually millions of people build more wealth for their families</p></li> <li><p><strong>Team:</strong> small, high-trust, high-autonomy team. No bureaucracy. Ship fast</p></li> <li><p><strong>Resources:</strong> startup blank slate with established-company backing (legal, finance, recruiting, infra)</p></li> </ul><p></p><h4><strong>This role is NOT for you if</strong></h4><ul> <li><p>You want a well-defined role at a large company with clear swim lanes</p></li> <li><p>You prefer process and alignment over speed and ownership</p></li> <li><p>You need someone else to tell you what to build</p></li> <li><p>You aren't comfortable managing both engineers and non-technical team members</p></li> <li><p>You think AI is overhyped or are waiting to see how it plays out</p></li> <li><p>You want to manage; you don't want to <em>do</em></p></li> </ul><p></p><p>The starting salary for this position is between $235,000 - $270,000. This role is based in the San Francisco Bay Area. The actual compensation offered will be based on a variety of job-related factors, including relevant skills, education, and experience. This position also includes equity in the company and benefits like medical, dental, vision, 401(k), life insurance, and PTO.</p> When applying, mention the word CANDYSHOP to show you read the job post completely.