Product Marketing Manager

About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

As Senior Product Marketing Manager at UR, you will sit at the intersection of product, growth, and revenue, shaping how we take our borderless banking and crypto-fiat payment products to market.

UR is building a global, on-chain banking network — cards, accounts, stablecoin rails, and real-world usage for the underbanked and global-first users. This role is about turning complex infrastructure into clear value, driving adoption.

This role is expected to own strategy and execute, work shoulder-to-shoulder with Product, BD, and Ops, and materially improve how we launch, position, and scale UR.

Key Responsibilities

1. Product Market Action Plan - GTM & Adoption

   • Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches).
   • Translate product roadmaps into clear campaign narratives, goals, and execution plans.
   • Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics.
   • Build and maintain a forward-looking launch calendar to ensure cross-functional clarity.
   • Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth.
   • Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.

2. Commercial & BD Enablement

   • Develop high-impact enablement assets for BD, partnerships, and growth:
     • Pitch decks, one-pagers, demo scripts, battle cards, objection handling, use-case briefs.
   • Ensure consistent positioning and messaging across all commercial touchpoints.
   • Run regular enablement sessions to improve pitch quality, product fluency, and confidence.
   • Gather feedback from BD and partners to continuously refine messaging and materials.

3. Positioning & Messaging

   • Own UR’s product positioning, value propositions, and messaging pillars, grounded in real user needs.
   • Segment messaging clearly across:
     • Regions (SEA, LATAM, Africa, etc.)
     • User types (freelancers, creators, merchants, crypto-native users)
     • Use cases (payments, savings, remittance, daily spend)
   • Partner with Brand & Content to ensure UR’s narrative is consistent, credible, and differentiated.
   • Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns.

4. Customer Advocacy & Insights

   • Conduct regular customer interviews, win/loss reviews, and usage analysis.
   • Turn insights into sharper positioning, clearer GTM strategies, and better product feedback loops.
   • Identify proof points and ROI metrics to develop:
     • Testimonials
     • Case studies
     • Partner success stories
   • Work with Customer Ops and Growth to source reference customers and real usage data.
   • Act as a customer advocate in product planning and prioritization discussions.

5. Market & Competitive Intelligence

   • Stay ahead of trends across fintech, neobanking, payments, stablecoins, and Web3.
   • Build and maintain competitive frameworks to inform positioning and BD strategy.
   • Clearly articulate why UR wins — not in theory, but in practice.
   • Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams.

What We’re Looking For

• Strong experience in fintech, payments, crypto, or stablecoin-based products.
• Proven GTM ownership for complex, infrastructure-heavy products.
• Excellent written and verbal communication — clear, sharp, and grounded.
• Demonstrated ability to work cross-functionally with Product, Growth, BD, and Ops.
• Deep customer empathy, with hands-on experience translating insights into strategy.
• Strong market awareness across Web2 fintech and Web3 rails.
• Structured thinker with bias for execution — you ship, you iterate, you improve.

What Success Looks Like

You’ll know you’re winning when:

• Adoption improves: launches lead to real usage, not just announcements.
• BD closes faster: clearer narratives, stronger confidence, fewer “what does UR actually do?” moments.
• Messaging sticks: internal teams consistently use the same language — and customers get it.
• Customer proof compounds: a growing library of testimonials and case studies tied to real outcomes.
• Launches feel boring (in a good way): predictable, aligned, and execution-tight.

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