Senior Social Media Strategist: Web3 & Emerging Tech

About Antier

Antier operates at the intersection of blockchain, AI, tokenization, digital assets, and enterprise Web3 infrastructure. Our audience is serious: technology buyers, fintech leaders, Web3 founders, developers, ecosystem partners, and institutional decision-makers. Our communication needs to match that of the audience in tone, context, and credibility. It must be performance-driven, not hype-led.

The Role

We're hiring two Senior Social Media Strategists to own Antier's presence across LinkedIn, X, Farcaster, Discord, Telegram, and YouTube. The primary mandate is to drive visibility and inbound demand for Antier's offerings, translating our capabilities, client work, solution launches, partnerships, and product updates into platform-native content that generates qualified business conversations. You'll set narrative direction, run campaigns, manage communities, and tie social activity to measurable business outcomes.

Scope of Work

You'll own Antier's social presence end-to-end. Across LinkedIn, X, YouTube, and newsletters, you'll surface capabilities, case studies, solution narratives, partnership announcements, and KOL collaborations to drive inbound interest. Across Discord, Telegram, Farcaster, and X, you'll run community activation through campaigns, quests, AMAs, partner ecosystems, and live formats that build qualified audiences around what Antier offers.

What You'll Do

• Strategy & Narrative – Build platform-specific content strategies tied to Antier's offerings, launches, partnerships, events, and active business priorities. Translate what Antier builds and delivers into clear, credible content shaped by ICP context, audience psychology, and platform behavior. Founders, developers, institutional buyers, and ecosystem partners each need a different angle and a different hook. Identify white space in competitor and ecosystem conversations where Antier's work can land with impact.

• Brand Voice & Approval Workflow – You'll be the custodian of Antier's social voice, working with the existing tone and refining it as platforms, audiences, and our offerings shift. Voice should stay consistent in tone and credibility while feeling native on each platform. Content moves through an internal review process: marketing leadership signs off on standard posts, with additional product, legal, or compliance review on token-related, client-related, or otherwise regulated topics.

• Campaigns & Lead Generation – Design social funnels that move audiences from awareness to inquiry across LinkedIn, X, newsletters, and landing pages. Run campaigns around solution launches, client engagements, reports, events, and partnerships, each anchored to clear conversion hooks rooted in buyer psychology and the decision context of the target ICP. Build KOL and creator collaborations that bring qualified attention rather than vanity reach.

• Platforms & Community – Manage day-to-day activity across LinkedIn, X, Farcaster, Discord, Telegram, and YouTube. Each platform has its own user behavior, content rhythm, and engagement patterns, and content must be platform-native rather than cross-posted. Host and produce X Spaces, Discord stages, and AMAs. Maintain community health, response quality, and engagement standards.

• Performance & Reporting – Track engagement quality, audience composition, profile visits, link clicks, inbound inquiries, and campaign-attributed outcomes, not vanity metrics. Read audience behavior across content types, formats, and platforms, and adjust accordingly. Deliver weekly and monthly reports with insight, not dashboards: what worked, what didn't, what changes next.

• Crisis & Trust – Handle FUD, misinformation, and sensitive moments with composure and accuracy. Stay aware of regulatory framing risks (SEC, MiCA, financial promotion rules) when shaping content around tokens, assets, or yield-related topics.

What You Bring

• 4+ years in social media strategy, content, or growth, ideally with Web3, fintech, AI, SaaS, or developer-focused brands.
• Sharp ICP understanding for B2B technology audiences. You can map content to buyer psychology, decision context, and where each persona sits in their journey.
• Strong writing across formats: LinkedIn posts, X threads, Farcaster casts, community announcements, video scripts, newsletter copy.
• Comfort with Web3 fundamentals (tokens, smart contracts, DeFi, stablecoins, infrastructure) and an active interest in where the space is heading.
• Working knowledge of short-form video (Reels, Shorts) and live audio formats.
• Analytics depth across platform-native dashboards, web traffic measurement, UTM-based attribution, and on-chain data context where relevant.
• Editorial judgment. You push back on weak ideas, offer stronger ones, and can explain why a post worked or didn't, drawing on platform behavior and audience psychology rather than gut feel.

Education

• A strong educational background, such as a B.Tech and/or MBA, is preferred for this role.
• Qualification from premier institutes (IITs, IIMs, BITS, ISB, MICA, NIFT, or top global universities) would be a plus.
• Candidates from non-traditional backgrounds or self-taught professionals with strong experience in Web3 or B2B tech are equally encouraged to apply.

What we value most is your portfolio and proven impact — the brands or handles you've scaled, campaigns you've executed, and measurable outcomes you've driven.

What Success Looks Like In 90 Days

• Audited Antier's current social presence and identified 3 to 5 high-leverage shifts.
• Shipped a platform-specific content calendar and launched at least one campaign with measurable inbound impact.
• Established baseline metrics and a weekly reporting rhythm with marketing leadership.
• Built working relationships with the BD, design, product, and technical teams.

How To Apply

Send your CV along with:

1. Links to 2 to 3 social handles you've owned or significantly shaped.
2. Two campaign or content examples with brief context: objective, what you did, what happened.
3. A short note on the platforms and formats you're strongest on, and where you're still building.

When applying, mention the word CANDYSHOP to show you read the job post completely.