Social Marketing Manager at Coins.ph

Social Marketing Manager

Location: Any
Department: Marketing – Digital Marketing
Workplace Type: Hybrid

About the Role

We’re looking for a Social Media Manager who can own and elevate our social presence across all major platforms. This role goes beyond posting—you will drive content quality, campaign execution, and audience growth, while ensuring everything we put out is aligned with business goals.

Key Responsibilities

Own Multi-Channel Social Strategy
- Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), and LinkedIn
- Ensure consistent brand voice while adapting content to each platform
- Plan and execute weekly and monthly content calendars
Elevate Content Quality
- Continuously improve content quality, storytelling, and visual standards
- Work closely with designers, editors, and KOLs to produce high-performing content
- Identify trends and translate them into relevant, on-brand executions
Campaign-Driven Execution
- Lead social execution for key marketing campaigns (product launches, promos, activations)
- Ensure social content supports conversion, engagement, and user acquisition goals
- Collaborate cross-functionally with PR, KOL, and growth teams
Drive Growth & Engagement
- Grow followers and improve engagement across all platforms
- Optimize content based on performance data and insights
- Experiment with formats, hooks, and content structures to improve reach
Monitor Social Sentiment
- Track and analyze social sentiment, trends, and user feedback
- Respond to community interactions and manage brand voice in real-time
- Identify risks, issues, or opportunities from social conversations

Requirements

3–6+ years experience in social media, content, or digital marketing
Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
Proven track record of growing accounts and improving engagement
Strong content instinct—knows what works, not just what looks good
Data-driven, but also creative and fast-moving
Experience in fintech / crypto is a plus

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

When applying, mention the word CANDYSHOP to show you read the job post completely.

Social Marketing Manager