Sr. Demand Generation Manager (US)

Sr. Demand Generation Manager (US)

Go to Market (GTM) · Miami, New York City, United States · Hybrid

About Crossmint

Crossmint is the leading enterprise-grade, all-in-one stablecoin and wallet infrastructure platform enabling fintechs and enterprises to integrate stablecoin rails and smart wallets with speed, compliance, and scale.

Backed by Ribbit Capital, Franklin Templeton, NYCA, First Round, and Lightspeed Faction, with $23.6M raised in 2025. Trusted by more than 40,000 clients including global leaders such as MoneyGram, WireX, Toku, and more, Crossmint provides embedded smart wallets, on/offramps, cross-chain stablecoin orchestration, tokenization, and other blockchain primitives through simple, developer-friendly APIs that integrate in minutes and scale to millions of users.

In January 2026, Crossmint secured MiCA authorization from Spain's CNMV, becoming one of a select few stablecoin infrastructure providers fully licensed to operate across all 27 EU member states and held to the same regulatory standards as traditional financial institutions. Crossmint also powers the Republic of the Marshall Islands' first digital UBI program, backs MoneyGram's new stablecoin cross-border experience launching in LATAM, and recently partnered with WireX to expand multichain stablecoin payment infrastructure to non-EVM networks like Stellar.

The future of finance is stablecoin-native. Crossmint makes it easy to get there.

Location

Based in New York City or Miami (preferred), but open to remote applicants within the United States.

Type of Employment

Full-time.

Salary Range

$150,000 - $180,000

Note: Final level and compensation are determined during the interview process based on experience and fit.

---

About the Role

We're looking for a results-driven demand generation leader to own and scale our pipeline engine.

This is a high-impact role focused on designing and executing multi-channel campaigns that drive qualified pipeline. You'll partner closely with sales to build ABM programs from the ground up, bring data rigor to how we measure and optimize performance, and own the full funnel from awareness through opportunity creation.

If you're energized by building scalable demand gen systems in a fast-moving environment, thrive in the early stages of building programs, and want to shape growth strategy at a company reimagining financial infrastructure, this is your role.

What you will do

• Plan, execute, and optimize multi-channel campaigns across paid search, paid social (LinkedIn, Google Ads), content syndication, webinars, email, and events to drive qualified pipeline.
• Build and scale ABM programs targeting high-value fintech accounts. Collaborate with sales to define target lists, design 1:1 and 1:few campaigns, and optimize from targeting through conversion.
• Own HubSpot workflows and marketing automation infrastructure. Build scalable processes, optimize lead scoring and routing, and enable faster campaign execution.
• Manage paid acquisition with a test-and-iterate approach focused on CAC optimization, conversion rates, and pipeline velocity.
• Drive SEO/SEM performance in partnership with content. Optimize landing pages, keyword strategies, and conversion paths to increase qualified traffic.
• Execute event strategies from conference sponsorships to field campaigns that generate pipeline and accelerate deals.
• Partner with sales on lead handoff, closed-loop reporting, and continuous feedback on lead quality and campaign performance.
• Own demand gen analytics and attribution. Surface insights that inform budget allocation, channel mix, and campaign strategy.

---

About You

You've built and scaled demand gen programs in B2B environments with complex sales cycles. You balance strategic thinking with hands-on execution, have a testing mindset, and use data to drive decisions. You're comfortable building from scratch in fast-moving environments.

• 5–7+ years of B2B demand generation experience, ideally in fintech, crypto, payments, or dev tools.
• Proven track record delivering measurable pipeline growth and revenue impact through full-funnel campaigns.
• Deep ABM experience building account-based programs from scratch and aligning marketing and sales around target accounts.
• Strong fluency in funnel metrics, attribution modeling, CAC/LTV, and performance optimization.
• Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, and ABM platforms (6sense, Demandbase, or similar).
• Understanding of SEO/SEM fundamentals with experience driving organic and paid search performance.
• Experience executing event strategies from conference selection to field campaigns that generate qualified pipeline.
• Startup experience: self-motivated, comfortable with ambiguity, and excited to build systems from first principles.
• Fast learner who picks up new concepts, industries, and buyer personas quickly and translates them into effective campaigns.
• Bonus: Experience marketing technical infrastructure, developer tools, or emerging technology to sophisticated B2B buyers.

---

Why Join Crossmint?

Crossmint is building infrastructure for the programmable economy—where cross-border payments settle instantly instead of taking days, fees are minimal instead of 8%, and everyone in the world can be financially included. We make it easy for any fintech company to get there by removing blockchain complexity.

As Senior Demand Generation Manager, you'll own the pipeline engine at a pivotal moment. Our products are gaining traction across verticals, and we need someone to build the repeatable systems that fuel growth.

You'll work directly with the Head of Marketing, sales, and leadership team to shape campaign strategy, refine our ABM motion, and build the demand gen function from the ground up. If you want to combine analytical rigor with hands-on execution and leave your mark on a company building the future of financial infrastructure, this is it.

Compensation & Benefits

• We’re offering competitive and generous compensation, with meaningful equity and upside.
• Extensive access to leading AI tools and subscriptions, with AI actively encouraged and integrated into daily workflows.
• We conduct two performance reviews annually. The first addresses performance ratings, bonuses, and promotions. The second encompasses these elements along with salary adjustments reflecting inflation and market conditions.
• Unlimited, flexible PTO.
• Flexible work schedule.
• Company laptop and allowance for any necessary home equipment.
• Daily stipend for commuting to the office and/or meals.
• Three company-paid off-sites per year.
• Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
• 401(k) Plan.

Our Principles

• Results and delivery: Ship high quality work fast.
• Build for the long term: Build scalable, secure, and reliable solutions. Use AI.
• Extreme Ownership: Take full responsibility for your work and its outcomes.
• Be a multiplier: Help your teammates grow and succeed.