Vice President of Marketing & Growth

Vice President of Marketing & Growth

Location: Tokyo (On-site) Department: Marketing Commitment: Full-time Workplace Type: On-site

About Us

Deep expertise. Personal and Industry evolution. Impeccable craft. These are Limit Break’s founding principles.

Limit Break was founded by global industry leaders in mobile gaming. We are unlocking its potential beyond games to transform digital markets into real-world economies and digital worlds into vibrant communities who will take gaming economies for both players and traders to new limits. We combine the power of technology, blockchain, and creative vision to create experiences that connect people from all corners of the globe.

Reporting directly to the Chief Operations Officer, Limit Break is backed by leading investors that include Buckley Ventures, Standard Crypto & Paradigm Ventures.

About the Role

Limit Break Studios is looking for an entrepreneurial and performance-driven Vice President of Marketing and Growth to lead all aspects of marketing.

Building our internal Performance Marketing and User Acquisition capabilities through hands-on operational leadership will be a high priority, but the role is a very broad and hands-on "builder" role with a large business impact. This includes managing go-to-market strategy, marketing channels, corporate and product positioning, branding, market research, user research, community management, influencer/creator relations, PR, and media strategy and buying.

As a member of our leadership team reporting directly to the COO, the VP of Marketing & Growth is responsible for the company’s marketing and growth strategy, analytics, and operations. The VP collaborates with the executive team to drive Limit Break’s long-term business success. This is a very unique and exciting opportunity for an ambitious marketing executive to build, own, and grow the leading global games industry.

You Will Have the Opportunity To

• Identify, collaborate with the full Executive team to develop and achieve the Company’s vision and Growth strategy.
• Strategy & Planning: Develop and execute data-driven UA plans aligned with business goals (growth, retention, LTV).
• Team Leadership: Manage and mentor UA managers, fostering a high-performing, collaborative environment.
• Budget & P&L: Oversee large budgets, managing media spend, tools, headcount, and creative resources.
• Channel Management: Operate across major networks (Facebook, Google, TikTok, etc.) and emerging platforms (CTV, rewarded video).
• Creative Optimization: Master UA creative trends (Playables, UGC, video) and drive testing to find winning concepts.
• Data & Analytics: Interpret performance data, generate insights, and use analytics to optimize campaigns and forecast LTV.
• Design and lead the marketing strategy and direct the execution of all marketing activities to achieve Limit Break's business targets and to drive awareness, traffic, adoption, and revenues.
• Design and execute marketing strategy and campaigns leveraging audience and network aggregation with key target audiences.
• Build, lead, and grow a high-performing marketing organization that is exceptional at executing initiatives, communicating, and collaborating.
• Design brand positioning, value proposition, and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty.
• Identify value proposition, product positioning, and key messages; write creative briefs to ensure production of best-in-class creatives.
• Build and deploy grassroots marketing programs to drive players to the Core Games.
• Partner with your peers in Product Management and Finance to drive adoption, engagement, and revenues with an efficient and effective marketing budget.
• Leverage Community Management to drive new audiences and increase engagement across the platform.
• Manage PR and Communications with the media and the games community to develop and solidify corporate and product positioning.
• Create and direct market, competitive, and user research.
• Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance.
• Cross-Functional Collaboration: Work closely with Product, LiveOps, Creative, and Data teams to maximize player value.
• Market Intelligence: Stay informed on industry dynamics, player behavior, and shifts in the mobile market.

Qualifications

• 15+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, ideally in gaming, social media, or technology products, and strong consumer brand sensibilities.
• Substantial wins in bringing products and services to market and growing them to large scale.
• Experience at a successful startup is a big plus.
• Experience launching and growing new Free To Play (F2P) games.