Seo Jobs
19 jobs found
Binance
Today
## AI/LLM SEO Expert, Global **Location:** Asia / Taiwan, Taipei / Hong Kong **Department:** Marketing – Marketing **Commitment:** Full-time: Remote **Workplace Type:** Remote ### About Binance **Binance** is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. We seek an **AI/LLM SEO specialist** who combines machine learning engineering expertise with advanced SEO knowledge to build scalable automation systems that drive organic growth. This role architects and deploys Python-based SEO tools, LLM-optimized content strategies, and ML-powered analysis frameworks to accelerate our market share growth in organic search traffic. ### Responsibilities - Build automated SEO monitoring and diagnostic systems using Python, BigQuery, and ML frameworks to analyze 500K+ pages at scale - Develop LLM-optimized content strategies targeting AI Overviews, ChatGPT, Perplexity, and other generative search platforms - Design and implement ML-based internal linking recommendation engines (graph databases, semantic similarity models) to replace manual link building - Create automated content quality assessment systems using NLP/LLM APIs to identify thin content, duplicate issues, and optimization opportunities - Build custom SEO APIs and MCP servers integrating Google Search Console, Ahrefs, DataForSEO, and internal analytics for Claude/AI agent workflows - Develop Python scripts for log file analysis, crawl pattern optimization, and automated technical SEO audits - Engineer real-time performance dashboards combining organic traffic, conversion attribution, and competitive positioning metrics - Implement E-E-A-T signal optimization through automated authorship systems, schema markup generation, and structured data validation - Train and deploy ML models for keyword clustering, search intent classification, and cannibalization detection across multi-language content - Build automated QA frameworks for SEO validation in CI/CD pipelines (schema testing, hreflang validation, indexation checks) ### Requirements - 5+ years combining software engineering/ML with hands-on SEO execution (not just theory) - Strong experience with BigQuery, SQL, and data warehouse architectures for SEO analytics - Strong Python programming experience: pandas, scikit-learn, API integrations, web scraping, data pipeline orchestration - Understanding of NLP, semantic search, entity recognition, and knowledge graph concepts - Deep understanding of LLM architectures, prompt engineering, and RAG systems for search optimization - Proven experience building SEO automation tools that drive measurable organic traffic growth - Expertise in SEO APIs: Google Search Console API, Ahrefs API, DataForSEO, custom crawler development - Experience with cloud platforms (GCP/AWS) and workflow orchestration (Airflow, Cloud Composer) - Demonstrated ability to translate business requirements into technical specifications and working code - Familiarity with modern web technologies: JavaScript rendering, SSR/CSR, Core Web Vitals optimization - Experience in cryptocurrency/fintech industry is a strong plus - Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage ### Why Binance - Shape the future with the world’s leading blockchain ecosystem - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle unique, fast-paced projects with autonomy in an innovative environment - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. *By submitting a job application, you confirm that you have read and agree to our **Candidate Privacy Notice**.* *We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.* **Apply for this job** When applying, mention the word **CANDYSHOP** to show you read the job post completely.
Chainalysis
1 day ago
## Director of Communications and Content The Communications team at Chainalysis is made up of public relations experts, trained economists, policy experts, skilled writers, and information designers who leverage data-driven insights to demonstrate that Chainalysis knows the most about what’s happening on blockchains. We’re vibrant storytellers who produce cutting-edge original research that has been featured in The New York Times, The Wall Street Journal, The Financial Times, Reuters, Bloomberg, and more. The Director of Communications and Content is a strong writer and storyteller, savvy media strategist, analytical and data-driven thinker, and motivating people and agency manager. ### In this role, you’ll: - Lead, coach, and develop a small in-house team of global PR and social media specialists, writers, and agency teams globally - Act as “Editor in Chief” of the company blog, maintaining a high bar for editorial quality for posts ranging from original research to SEO content to company, partner, customer, and product announcements - Manage major thought leadership media campaigns, many smaller projects, and inbound media requests - Work closely with senior executives to enhance their public profiles - Collaborate with leaders in marketing and product to launch new products and services - Develop close relationships with key business, finance, policy, and tech journalists at major publications in the mainstream media and cryptocurrency-specific news outlets and secure top-tier coverage - Leverage opportunities with the media around breaking news related to cryptocurrency regulation, market news, and/or criminal activity - Systematically test new channels to reach audiences who don’t know us yet - Train and maintain a bench of expert spokespeople - Manage communications workflows in the event of a crisis - Partner with internal communications to share company news and motivate employees ### We’re looking for candidates who have: - A degree in journalism, the liberal arts, or another writing intensive program and 12+ years of relevant experience - 4+ years of experience in a people leadership role - Directly managed PR agencies, ideally on a global or international scale - Designed and run data & content-first media campaigns - Experienced in a fast-paced environment and comfortable seizing unexpected opportunities and managing change - Built relationships with top-tier media outlets, and regularly worked with reporters and influencers ### Nice to have experience: - Managed multidisciplinary teams - Understanding of cryptocurrency technology and ecosystem - Experience in policy and/or crisis communication - Experience working with both public and private sector customer base - Understanding of cybercriminal activities **This position is ineligible for visa sponsorship.** ### About Chainalysis Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence. ### You belong here. At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture. We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you. When applying, mention the word **CANDYSHOP** to show you read the job post completely.
4 days ago
## **Join Tether and Shape the Future of Digital Finance** At Tether, we’re not just building products, we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction. ## **Innovate with Tether** * **Tether Finance:** Our innovative product suite features the world’s most trusted stablecoin, **USDT**, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services. But that’s just the beginning: * **Tether Power:** Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities. * **Tether Data:** Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like **KEET**, our flagship app that redefines secure and private data sharing. * **Tether Education:** Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity. * **Tether Evolution:** At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways. ## **Why Join Us?** Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry. If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you. **Are you ready to be part of the future?** ## **About the job** We’re seeking a **Social Media Manager** focused on Tether tech products and events. You will plan, coordinate, and implement social media campaigns and community growth strategies — supporting product launches, engagement, education, and user outreach globally. You will also be encouraged to leverage AI tools to generate creative content ideas and concepts, helping the team explore new ways to communicate our products and initiatives (AI-generated ideas are for internal review and ideation, not for direct publishing). ## **Responsibilities:** * Develop and implement a social media strategy aligned with product launches, marketing goals, and audience needs * Create, edit, and publish content across platforms (e.g., X/Twitter, Instagram, LinkedIn, Telegram) * Manage content calendars, posting schedules, and distribution plans in coordination with global marketing and product teams * Work closely with product managers to communicate updates, new features, and benefits of Tether products * Collaborate with partners, influencers, and community leaders to drive awareness and trust * Track key performance indicators (KPIs) — engagement, growth, reach — and report campaign results to senior stakeholders * Adapt messaging for clarity, cultural relevance, and brand consistency * Use AI tools to brainstorm content ideas, visuals, and messaging frameworks to enhance campaigns (ideas only, not for final publication) ## **Requirements:** * 3–5 years of professional experience in social media management, ideally in fintech or tech sectors * Fluent in English (writing and speaking); Spanish is a bonus * Proven ability to grow and engage online communities across multiple social platforms * Skills in content creation — copywriting, basic graphics or multimedia (images, GIFs, short video) * Strong organizational skills and ability to manage deadlines, priorities, and cross-team coordination * Autonomous, self-starter attitude; able to work remotely and collaborate across time zones * Basic understanding of Bitcoin / stablecoins / blockchain products is preferred * Familiarity or willingness to use AI tools to generate creative social media concepts ## **Important information for candidates** Recruitment scams have become increasingly common. To protect yourself, please keep the following in mind when applying for roles: 1. **Apply only through our official channels.** We do not use third-party platforms or agencies for recruitment unless clearly stated. All open roles are listed on our official careers page: https://tether.recruitee.com/ 2. **Verify the recruiter’s identity.** All our recruiters have verified LinkedIn profiles. If you’re unsure, you can confirm their identity by checking their profile or contacting us through our website. 3. **Be cautious of unusual communication methods.** We do not conduct interviews over WhatsApp, Telegram, or SMS. All communication is done through official company emails and platforms. 4. **Double-check email addresses.** All communication from us will come from emails ending in **@tether.to** or **@tether.io**. 5. **We will never request payment or financial details.** If someone asks for personal financial information or payment at any point during the hiring process, it is a scam. Please report it immediately. **When in doubt, feel free to reach out through our official website.** When applying, mention the word **CANDYSHOP** to show you read the job post completely.
5 days ago
## Join Tether and Shape the Future of Digital Finance At Tether, we’re not just building products, we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction. ## Innovate with Tether **Tether Finance:** Our innovative product suite features the world’s most trusted stablecoin, **USDT**, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services. But that’s just the beginning: * **Tether Power:** Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities. * **Tether Data:** Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like **KEET**, our flagship app that redefines secure and private data sharing. * **Tether Education:** Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity. * **Tether Evolution:** At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways. ## Why Join Us? Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry. If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you. **Are you ready to be part of the future?** ## About the Job As an **AI Filmmaker**, you will leverage AI-based photo and video tools to conceptualize, create, and edit short films and videos. These videos will be used to tell stories, showcase products, and bring the visions of Tether and its affiliated companies to life. You’ll work closely within the marketing department to ensure that each video aligns with the brand’s message, tone, and visual identity. ## Responsibilities * Create short films and videos using AI-driven photo and video generation tools. * Edit and refine AI-generated content to produce high-quality, engaging visuals. * Collaborate with the marketing team to develop video concepts for Tether and other affiliated brands. * Ensure all video content aligns with brand guidelines and communicates key messages effectively. * Stay updated on the latest AI filmmaking tools and techniques, incorporating innovations into your workflow. * Manage multiple projects with tight deadlines, ensuring timely delivery. * Experiment with creative formats and storytelling techniques. ## Requirements * Proven experience in video production and editing, with a strong portfolio of work. * Proficiency in AI video generation tools (e.g., Runway, Stable Diffusion, MidJourney, DALL-E, or others). * Expertise in video editing software (e.g., Adobe Premiere, After Effects, DaVinci Resolve). * Creative storytelling skills with a keen eye for visual composition and detail. * Ability to conceptualize and execute ideas quickly using AI tools. * Familiarity with digital marketing and the ability to tailor content for social media platforms. * Strong project management and organizational skills, with the ability to work independently and meet deadlines. * A passion for technology, bitcoin, and innovation is a plus. ## What We Offer * Competitive compensation. * Opportunity to work with a global team on cutting-edge projects. * Flexibility to work remotely. * Access to advanced AI tools and resources. * A collaborative environment where your creativity will have a direct impact on the brand’s narrative. *When applying, mention the word **CANDYSHOP** to show you read the job post completely.*
Vialma
5 days ago
About UsVialma is a streaming service dedicated to music and the arts, creating unforgettable digital and multimedia experiences for our B2B clients and end users. We work in close partnership with museums, concert halls, and cultural organisations (e.g., Paris Opera, Orsay Museum, London Symphony Orchestra), as well as corporate brands and financial institutions across Europe, to help them connect with their audiences, increase revenue, and raise funds.We build white-label streaming services and tailor-made playlists, taking care of music licensing, tech, and content management, so our partners can focus on what they do best. Our Health & Education branch also enables hospitals, schools, and other institutions to bring the arts to a broader audience.You’ll be joining a highly experienced, senior development team that’s passionate about clean, maintainable code and building impactful functionality. Our work is challenging, complex, and strategically important, spanning streaming, multi-tenant B2B SaaS platforms, and rich multimedia experiences. You’ll have the freedom to make high-impact technical decisions, contribute to a forward-thinking stack, and collaborate with pragmatic, friendly engineers who value both quality and velocity. This is a unique opportunity to tackle intricate problems, shape the direction of our products, and deliver elegant solutions that delight users and clients alike.Role OverviewWe’re looking for a Senior Frontend Engineer with deep experience in React, Next.js, and modern component-driven architectures (e.g., Atomic Design). You’ll play a key role in designing and building beautiful, performant, and accessible interfaces for our white-label streaming platforms and cultural experiences.As part of our fully remote development team, you will:Own and evolve our frontend architecture using React, Next.js, and TypeScript.Implement and maintain design systems and reusable UI component libraries following Atomic Design principles.Collaborate closely with product, design, and backend teams to ship polished user experiences for audio and video streaming.Ensure our interfaces are fast, responsive, accessible, and SEO-friendly, across devices and markets.Working hours: you’ll have flexibility to choose your schedule, but a minimum of 4 hours overlap with the European time zone is expected to ensure seamless collaboration.Required Skills & Experience5+ years of experience as a Frontend or Full-Stack Engineer, with a strong focus on frontend.Proven experience working remotely and delivering complex features collaboratively in a distributed team.Expert knowledge of React and Next.js (including SSR/SSG/ISR, routing, data fetching patterns).Strong TypeScript skills and experience working in strongly typed codebases.Hands-on experience building and maintaining component libraries/design systems, ideally using Atomic Design or similar methodology.Solid understanding of modern CSS (CSS-in-JS, CSS Modules, Tailwind, or similar) and responsive design best practices.Experience integrating with RESTful APIs (and/or GraphQL), and collaborating with backend teams to design API contracts.Strong focus on performance (Core Web Vitals, bundle optimization, code splitting, image optimization, caching) and accessibility (a11y, ARIA, keyboard navigation).Familiarity with frontend testing (Jest, React Testing Library, Cypress, or similar).Excellent problem-solving skills and attention to detail, with a user-centric mindset.Strong communication and collaboration skills; comfortable working with designers, product managers, and backend engineers.Proficiency in English (written and spoken).Nice-to-have SkillsExperience designing or maintaining white-label products, multi-tenant platforms, or theming systems.Familiarity with Atomic Design tooling (Storybook or similar) and documentation of UI components.Experience with video/audio players, streaming UIs, or media-rich applications.Knowledge of analytics and experimentation (tracking, A/B testing, conversion funnels).Familiarity with CI/CD pipelines and frontend build tools (Vite, Webpack, Turborepo, etc.).Basic understanding of backend concepts (e.g., Node.js, APIs, caching) to better collaborate across the stack.A genuine interest in the arts (music, literature, painting, cinema, etc.)—we collaborate with cultural institutions worldwide!ResponsibilitiesFrontend DevelopmentBuild and maintain high-quality, reusable React/Next.js components and pages used across our white-label platforms.Implement pixel-perfect UIs from Figma or design specs, ensuring consistency with the design system.Design System & Atomic DesignHelp define and evolve our design system, component hierarchy, and guidelines.Ensure components are documented, tested, and easy to use for other developers.Streaming ExperiencesCreate engaging, intuitive interfaces for audio and video playback, playlists, discovery, and cultural experiences.Work with backend engineers to optimize data flows for fast, smooth streaming experiences.Performance, Accessibility & QualityMonitor and optimize frontend performance, focusing on Core Web Vitals and real-user metrics.Champion accessibility best practices to ensure inclusive experiences for all users.Write and maintain unit, integration, and end-to-end tests to ensure reliability and prevent regressions.Collaboration & Continuous ImprovementParticipate in daily stand-ups, planning sessions, and code reviews.Contribute to frontend best practices, documentation, and internal knowledge sharing.Stay current with the latest frontend trends and tools and propose improvements to our stack and workflows.Why You Should Work with UsFully Remote: Work from wherever you’re most productive, what matters is your impact. If you are based in Brussels, Paris, or London, you’ll also have the option to work with team members in the office.Flexibility: Set your own hours, with a minimum 4-hour overlap in the European time zone.Global Team: Collaborate with 20+ teammates across 5 countries, representing 10+ nationalities.Impactful Work: Help shape how arts and culture are experienced digitally worldwide, from major institutions to hospitals and schools.Casual Environment: We value collaboration, respect, and fun. Enjoy virtual gatherings and team events.How to ApplyIf you’re a seasoned Frontend Engineer with strong React/Next.js experience, a passion for design systems and Atomic Design, and you love building impressive user experiences, we’d love to hear from you!Send your CV to philippine@vialma.com and a brief note highlighting:Your most relevant React/Next.js projects.Any experience with design systems / component libraries.Links to your portfolio, GitHub, or live projects, if available.Vialma is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you want to combine your frontend skills with a love for culture and streaming technology, this is the place for you. We look forward to hearing from you!
Crypto.com
9 days ago
## Senior Growth Manager, Paid Search **Location:** London, United Kingdom **Department:** Marketing – Growth **Commitment:** Full-time **Workplace Type:** Hybrid --- ### Responsibilities * Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads. * Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment. * Craft and implement cutting-edge paid search strategies. * Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives. * Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists. * Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance. * Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators. * Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences. * Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective. * Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary. * Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights. * Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership. --- ### Requirements * **Educational Background:** A degree in Marketing, Business, Finance, or a related field. * **Extensive Experience:** A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth. * **Industry Advantage:** Prior experience in Finance and Tech is a plus. * **Platform Use:** Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally. * **Innovation Mindset:** A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape. * **Analytical Mindset:** Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies. * **Financial Management:** Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets. * **Leadership Capabilities:** Leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example. * **Communication Skills:** Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders. --- *We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.* **Apply for this job** When applying, mention the word **CANDYSHOP** to show you read the job post completely.
Crossmint
12 days ago
## Sr. Demand Generation Manager (US) **If you are interested, please apply [here].** ### About Crossmint Crossmint is the leading enterprise-grade, all-in-one stablecoin infrastructure enabling fintechs and enterprises to integrate stablecoin rails and smart wallets with speed, compliance, and scale. Trusted by more than 40,000 clients including global leaders such as MoneyGram, WireX, Toku, and more. Crossmint provides embedded smart wallets, on/offramps, cross-chain stablecoin orchestration, token checkout, and other blockchain primitives through simple, developer-friendly APIs, no blockchain engineers required. Backed by Ribbit Capital, Franklin Templeton, and other top investors. The future of finance is crypto-native. Crossmint makes it easy to get there. ### Location Based in **New York City or Miami** (preferred), but open to remote applicants within the United States. ### Type of Employment Full-time. --- ### About the Role We're looking for a results-driven demand generation leader to own and scale our pipeline engine. This is a high-impact role focused on designing and executing multi-channel campaigns that drive qualified pipeline. You'll partner closely with sales to build ABM programs from the ground up, bring data rigor to how we measure and optimize performance, and own the full funnel from awareness through opportunity creation. If you're energized by building scalable demand gen systems in a fast-moving environment, thrive in the early stages of building programs, and want to shape growth strategy at a company reimagining financial infrastructure, this is your role. ### What you will do - Plan, execute, and optimize multi-channel campaigns across paid search, paid social (LinkedIn, Google Ads), content syndication, webinars, email, and events to drive qualified pipeline. - Build and scale ABM programs targeting high-value fintech accounts. Collaborate with sales to define target lists, design 1:1 and 1:few campaigns, and optimize from targeting through conversion. - Own HubSpot workflows and marketing automation infrastructure. Build scalable processes, optimize lead scoring and routing, and enable faster campaign execution. - Manage paid acquisition with a test-and-iterate approach focused on CAC optimization, conversion rates, and pipeline velocity. - Drive SEO/SEM performance in partnership with content. Optimize landing pages, keyword strategies, and conversion paths to increase qualified traffic. - Execute event strategies from conference sponsorships to field campaigns that generate pipeline and accelerate deals. - Partner with sales on lead handoff, closed-loop reporting, and continuous feedback on lead quality and campaign performance. - Own demand gen analytics and attribution. Surface insights that inform budget allocation, channel mix, and campaign strategy. --- ### About You You've built and scaled demand gen programs in B2B environments with complex sales cycles. You balance strategic thinking with hands-on execution, have a testing mindset, and use data to drive decisions. You're comfortable building from scratch in fast-moving environments. - 5–7+ years of B2B demand generation experience, ideally in fintech, crypto, payments, or dev tools. - Proven track record delivering measurable pipeline growth and revenue impact through full-funnel campaigns. - Deep ABM experience building account-based programs from scratch and aligning marketing and sales around target accounts. - Strong fluency in funnel metrics, attribution modeling, CAC/LTV, and performance optimization. - Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, and ABM platforms (6sense, Demandbase, or similar).
CoinGecko
14 days ago
# Associate Growth Marketer, API (L1) **Location:** Malaysia **Department:** Marketing – Growth Marketing **Commitment:** Full-time **Workplace Type:** Remote ## About CoinGecko CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally. We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions. **We practice transparent salaries and a level structure at CoinGecko:** * The salary for this position is **RM 6,475**. * Learn more about our level structure at CoinGecko's Career Progression. ## What You Will Be Doing * **Increase Digital & Social Presence:** Improve the reach of our product and brand across marketing and social touchpoints, and contribute towards various projects for the broader team when needed. * **Content Marketing:** Create content leveraging AI and/or freelancers that helps users discover, understand, and adopt CoinGecko’s API, tackling all stages of the consideration and conversion funnel, and maintaining high standards for clarity, structure, and readability. * **Content Production:** Produce high-quality and engaging content that can be adapted and repurposed for cross-channel use. Manage all aspects of content production from ideation to implementation, including everything from market research, copywriting, basic design, and distribution - all while ensuring that we’re meeting internal guidelines and are continuously adding value to the community. * **Landing Page Creation:** Support the creation and optimization of API landing pages, ensuring accurate content and messaging, clean formatting and alignment with SEO and CRO best practices. * **Email Marketing:** Support the production of monthly API newsletters and other business-as-usual (BAU) marketing initiatives, including drafting, formatting, and sending emails to engage and activate our API users. * **Campaign Management:** Execute end-to-end user campaigns and product launches, which include but are not limited to collaboration with clients and internal stakeholders, project management, setup, and ensuring the timely delivery of campaign deliverables. * **Stay Plugged-In:** Stay up-to-date with the latest cryptocurrency and marketing trends, trendjack trending narratives and breaking news all while remaining sensitive to current market sentiments. Overall, understand the needs of the market in order to remain relevant. * **Maintain Playbooks:** Participate in knowledge-sharing activities and ensure that existing workflows and new learnings are documented well. * **Performance Reporting:** Analyse and report on performance metrics across various channels, utilising insights to generate new ideas to improve future campaigns and content. Communicate feedback and learnings regularly. * **Operational Support:** Support existing workflows and ensure high-quality, timely execution of assigned tasks. * Work closely with team members, cross-functionally, and external freelancers. * You are required to support any ad hoc tasks as required by the company. ## What We Look For In You * You are a developing T-shaped Marketer with at least 3-6 months of relevant work or internship experience. More importantly, you have a strong interest in one (or more) marketing channels, such as social media, content, email marketing etc. Having a Bachelor’s degree in Business, Marketing, Communications or relevant fields is a plus. * **Marketing Foundations:** You have basic knowledge of various marketing skills such as market research, copywriting, storytelling, design (ie, Adobe, Canva), branding, UI/UX (ie, Figma), HTML/CSS and analytics (ie, GSheets, Google Analytics, SQL). * **Domain Knowledge:** Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining the team, you are expected to build a good understanding of our users, what are their needs vs wants, what is trending in the market, and be able to address their needs within the channels or content you own. * **Bias to Action:** You are proactive in getting the job done and eager to find ways to upskill yourselves. You actively seek out new ways of working to improve your work, you are comfortable asking for advice. And more importantly, you apply what you learn. * **Operational Excellence:** You have a keen eye for detail and an exceptionally high bar for accuracy and quality, and delivering work on time. You also hold your peers to similar standards in their work. * **Strong Opinions, Loosely Held:** You like making decisions based on data or qualitative evidence. You have an opinion on which decision to take, but are also humble enough to embrace better ideas from others. * **Entrepreneurial:** You are self-motivated, resourceful, curious, creative, eager to move projects along, and yet patient enough to see things through to move the needle. * **Excellent communicator:** You are fluent in written and spoken English. You are a sound communicator who is able to build working relationships. ## Perks at CoinGecko * **Remote Work Flexibility:** Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person. * **Comprehensive Insurance Coverage:** We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents. * **Virtual Share Options:** You'll be entitled to virtual options, with terms and conditions. * **Bonus:** You’ll be entitled to a bonus, with terms and conditions. * **Parking Allowance:** Allocated on a claim basis to ease the cost of travelling. * **Meal Allowance:** You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals. * **Learning Allowance:** You will be allocated an allowance for learning and development.
27 days ago
## Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. **What makes us different?** **Kraken** is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. **Become a Krakenite and build the future of crypto!** ## Proof of work ## The team The Organic Growth organization is Kraken’s engine for compounding, durable user growth. It integrates SEO, ASO, RAF (Refer-A-Friend), and Content, working cross-functionally with Product, Data, Engineering, Legal, and Brand. Our mission: make Kraken discoverable everywhere that users — and machines — look for credible information about crypto. The AEO function will play a pivotal role in shaping this next phase of growth by aligning data, content, and technical systems around AI-era discovery principles. We are looking for a **Senior Manager, Answer Engine Optimization (AEO)** to define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments. This role sits within the Organic Growth organization alongside SEO, ASO, RAF, and Content — and will serve as a strategic bridge between technical infrastructure, brand authority, and AI discovery ecosystems. You’ll design how Kraken’s data, content, and entity presence interact with large language models (LLMs) and generative search systems. This is not traditional SEO. This is about building Kraken’s identity into the foundation of intelligent search. ## The opportunity - Define and lead Kraken’s AEO strategy — spanning AI search (SGE, Bing Copilot), voice assistants, LLM integrations, and multimodal surfaces. - Build and maintain Kraken’s entity and data ecosystem, ensuring accurate, structured, and retrievable information across Wikidata, schema, and knowledge graphs. - Partner with Engineering and Product to implement AEO-first technical infrastructure (structured data, graph APIs, embeddings, crawl optimization). - Lead AEO content architecture, guiding teams on creating short-form, citation-friendly, verifiable content aligned to AI retrieval behaviors. - Collaborate with Brand, Legal, and PR to ensure Kraken’s data and messaging are authoritative, compliant, and discoverable in AI systems. - Measure and optimize AI visibility and citations using emerging tools (e.g., Perplexity, Bing Copilot analytics, SGE monitors). - Partner with Data Science to define AEO performance frameworks — moving beyond rankings toward citation share, retrieval rate, and AI-influenced conversion. - Build internal education and best practices for AEO across Kraken’s global teams. ## Skills you should HODL - 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems. - Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring. - Proven ability to bridge engineering and content, translating AI retrieval requirements into actionable systems. - Experience optimizing for LLM and AI search visibility (Google SGE, ChatGPT browsing, Bing Copilot, Perplexity, etc.). - Strong command of structured data formats (JSON-LD, RDFa, microdata), APIs, and crawling/indexing behavior. - Excellent data literacy — experience defining and tracking non-traditional KPIs (citations, entity relationships, knowledge panel accuracy). - Exceptional communication skills — capable of evangelizing AEO to both technical and creative teams. - Deep interest in crypto and Web3, ideally with an understanding of on-chain data, decentralized identity, and crypto market dynamics. ## Nice to haves - Background in information retrieval, NLP, or knowledge engineering. - Experience building knowledge graphs or integrating with open data ecosystems (Wikidata, schema.org). - Familiarity with AI evaluation and prompt engineering for search optimization. - Past experience leading AI visibility initiatives for regulated or high-trust industries (finance, health, etc.). *This job is accepting ongoing applications and there is no application deadline.* *Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.* *We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.* Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. **Stay in the know** Follow us on Twitter Learn on the Kraken Blog Connect on LinkedIn Candidate Privacy Notice When applying, mention the word **CANDYSHOP** to show you read the job post completely.
forbesadvisor
30 days ago
## Company Description At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. ## Job Description Forbes Advisor is looking for a staff writer with writing and editing experience to join the investing team. The investing section oversees financial products related to investing, cryptocurrency and retirement. We guide our readers to make smart, informed financial decisions through best-ofs, product reviews, engaging content and data- and SEO-driven journalism. If you’re passionate about service journalism and you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on. The investing team at Forbes Advisor covers a broad range of content, from the creation of daily pieces on commodity prices like gold and silver to in-depth insights on cryptocurrencies. The team also develops tools and guides to help readers choose the best financial product, whether that’s selecting a brokerage, cash management account, robo-advisor or opening a retirement account like an IRA or 401(k). We also try to help inform readers about evaluating other investment options, such as stocks, funds and crypto. **Responsibilities:** - Write helpful, accurate and engaging news stories, how-tos, roundups, best-ofs and product reviews. - Work under daily deadlines and update stories in a timely manner - Leverage data and SEO best practices when writing, editing and reporting - Help the lead editor build and scale content efforts in the Investing vertical - Assist and collaborate with internal teams in developing methodologies to rate and rank related products and services for best-ofs (e.g., best brokerages, best IRAs, best crypto exchanges) - Brainstorm and contribute to newsletters and other editorial initiatives and features - Adhere to Forbes Advisor editorial standards **Requirements:** - Previous experience in investment or financial journalism. Have experience in a different aspect of financial reporting or news coverage? Please apply—we recognize that a variety of experiences can offer a wealth of knowledge and perspective for our growing team. - At least 2-4 years of experience in online journalism and writing-focused roles - Strong understanding of the consumer finance space, or enthusiasm to learn - Experience with SEO best practices preferred - Organized and detail-oriented - Nimble and open to quick changes in strategy and coverage need **Benefits:** - Competitive compensation package - Ability to work remotely - Unlimited PTO - Every third Friday of the month off - Winter break closure; the week between Christmas and New Years - Home office setup - Wellness reimbursement ## Additional Information Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. #LI-REMOTE #LI-NM1 When applying, mention the word **CANDYSHOP** to show you read the job post completely.